Those lenses have been viewed by users a collective 3.5 trillion times, the company says. Snap detailed that there are now more than 2.5 million lenses that have been built by more than a quarter-million creators. Snap’s once-goofy selfie filters remain a big growth opportunity for the company, which has long had augmented reality in its sights. One of the bigger feature updates will allow users to embed links inside lenses and send them to different web pages. Snap is also making efforts to bring real-time data into Lenses via an API library that showcase evolving trends like weather information from AccuWeather or cryptocurrency prices from FTX. On the media side, Snap will be debuting a news sounds library that will allow creators to add audio clips and millions of songs from Snapchat’s library of licensed music directly into their lenses. Changes range from efforts to integrate outside media and data to more AR-centric features designed with a glasses-future in mind. At the company’s annual Lens Fest event, Snap debuted a number of changes coming to their lens creation suite. As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build augmented reality filters that are more connected, more realistic and more futuristic.
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